Privacy Statement

The protection of your privacy is very important to us. We handle your data exclusively on basis of the legal regulations (GDPR, TKG 2003). Below you will find extensive information about how we handle your data.

Getting in touch with us

If you get in touch with us via our website or via e-mail, your data is going to be saved and used to process your request and help you with follow up questions. We are not going to transfer any of your data without your consent.

Data storage

For the purpose of ensuring the smooth purchase process and for the contract processing we are saving name and address of the buyer.

We collect personal data that you voluntarily submit to us when you place an order, contact us (e.g. via contact form or by email) or open a customer account with us. Mandatory fields are marked as such because we absolutely need those data to perform the contract or process your contact request or open your customer account, and you would otherwise not be able to complete your order and/or create your customer account or send the contact request. There is no data transfer to third parties, except the transfer of credit card data to the responsible banking institution to process the payment of the purchase price, to our delivery agent to deliver the ordered products and to our accountant to fulfill our tax obligations.

In case of contract conclusion, this data is going to be saved until the end of the retention period, which we are required to keep for our tax obligation.

The following data will be saved until the end of the product liability period: Name, address, purchased products and purchase date. The data processing is based on § 96/3 TKG as well as Art 6/1 lit a (consent) and/or lit b (necessary for contract fulfilment) of the GDPR.

Cookies

Our website uses Cookies to improve the user experience. A cookie is a small text file which is stored automatically on your end device. They do not cause any harm.

Some cookies are stored in your end-user device and enable us to recognize your browser when you visit us again.

If you do not want that you can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies.

Please note that disabling cookies is going to limit your access to some features of our website.

Web Analysis

For the purpose of website analytics, this website uses Google (Universal) Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google (Universal) Analytics uses methods, like e.g. cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website are as a rule transmitted to and stored on a Google server.

More information on how Google Analytics uses the data can be found in their privacy policy from Google:https://support.google.com/analytics/answer/6004245?hl=en

You can prevent this by configurating your browser not to save cookies.

We have a contract with Google Analytics for data processing.

The IP Address is collected, but immediately pseudonymized. That way only a fairly localization is possible anymore.

The relationship with the analytics provider is based on the “EU-US Privacy Shield”.

Data processing takes place based on the legal regulations of § 96/3 TKG and Art 6/1 lit a (consent) and/or f (legitimate interest) of the GDPR.

It is our aim to improve our services and our web presence according to GDPR. Your data protection is very important to us, hence we pseudonymize all the Userdata.

The Userdata is going to be stored by Google for 26 months.

Social media plug-ins

Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon).

When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. Thus we have no influence on the data gathered by the plugin and inform you according to our state of knowledge. The embedded plugins provide Facebook with the information that you have accessed the corresponding page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it.

If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website and delete your cookies. Further you can block Facebook social plug-ins by using add-ons for your browser, like the “Facebook Blocker” or change your facebook settings to block the usage of your data for advertising purposes:https://www.facebook.com/settings?tab=ads.

For the information on the purpose and scope of data collection and procession by Facebook, as well as your rights in this respect and settings options for protecting your privacy please visit Facebook’s privacy policy:https://www.facebook.com/about/privacy.

If you do not want to connect the data concerning your visit to our website we have an “opt-out” possibility implemented in our website, which stops the data transfer of your website visit.

Facebook-Pixel, Custom Audiences and Facebook-Conversion

We use “Facebook Pixel” within our website to analyse and optimize our services provided by the social network facebook.com, operated by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.

This Facebook Pixel enables Facebook to create a targeted audience based on the visitors of our website for Facebook Ads. We use this Facebook Pixel to only show our Facebook Ads those facebook Users, which are interested in our services and products and who match certain criteria (eg. interests on certain topics or products, which are based on visited websites), so called “custom audiences”. This Facebook Pixel helps us to only show our Facebook Ads to those who are potentially interested and we do not annoy anyone. The Facebook Pixel also enables us to control the effectiveness of our Facebook Ads and for statistical and market investigational purposes, by seeing if a user was forwarded to our website after clicking on the Facebook Ad.

The use of the generated data from Facebook is according to Facebooks privacy policy. You can find information on how Facebook Ads work: https://www.facebook.com/policy.php. Detailed information to the Facebook Pixel and how it works can be found in the support area of Facebook: https://www.facebook.com/business/help/651294705016616.

You can object to the recording of your Data through the Facebook Pixel. You can also change the settings in Facebook to change which advertisements are going to be shown to you while on Facebook. Please open the generated page from Facebook and follow the instructions regarding the setting of user specified advertisement:https://www.facebook.com/settings?tab=ads. Those settings are platform-independent, which means that they are set for each device.

The Trade Desk

Our website uses technology from The Trade Desk, Inc, 42 N. Chestnut St, Ventura, CA 93001, USA (“The Trade Desk”) for the purposes of behavioral advertising, technical targeting and retargeting (= the re-targeting on the Internet of www.da-agentur.at).

Banner ads, video ads, and image/text combinations (= Native Advertising) are used. For this purpose, information about the surfing behaviour of the website visitors is collected in anonymous form and cookies are set. No personal data is collected or processed in the process.

For more information on data protection at The Trade Desk, please visit https://www.thetradedesk.com/general/privacy-policy.

If you wish to object to processing by The Trade Desk, you can do so here: https://www.adsrvr.org.

StatCounter

We use a counting pixel provided by StatCounter, Guinness Enterprise Centre, Taylor’s Lane, Dublin 8, Irland. No personal data is being collected. The IP Address is collected, but immediately pseudonymized. The collected data is stored for one day.

Your Rights

You are entitled to information, correction, cancellation, restriction, data transfer, revocation and contradiction. If you believe that our processing of your data is against the privacy rights or that your privacy rights have been infringed in any way, please contact the supervisory authority. The Austrian authority which is responsible in that case is the data protection authority.

You can contact us via

BUMAS GmbH
Hauptstraße 76
A-7023 Pöttelsdorf
office {at} bumas {dot} at